FREE! 6 Must Have Relationships to BossUp your flow
of clients and cash.
Everyone wants clients who have no problem paying for their product or services. But why is it so hard to find those people? I have learned that there are some specific things that you must do to attract a high-end client. I want to share with you five ways to attract high-end clients.
1. Pricing for Excellence
Providing economical or budget-friendly solutions is great, but if you wants to appear thoroughly competitive and professional, the price you charge should always reflect quality and extreme value.
High end clients do not care for cheap provisions -- they do not trust them.
If you have prime services and products and you are the best, and seen as an expert in the business in the mind of high end clientele, you should not be cheap.
2. Quality Brand
Quality will attract high end clients.
You need to have attention to details that they notice. Things like a well designed site, quality photos, even the quality of the paper on your printed materials are all very important details. You must present yourself professionally as well.
Their experience must be the best that money can buy. You must roll out the red carpet for affluent clients to feel comfortable with you and your brand.
3. Special Perks for Premium Clients
Put a lot of thought into the bonuses and special privileges to that you can throw in for big accounts.
These perks are great manifestations of the business's fine taste and effort to take care of big money clients.
The key is to add things of high perceived value, that act as a "sandwich" to your main offer.
Think of your main product as the "meat" of the sandwich. To complete your sandwich, you want to include bonuses that become the "bread" of your sandwich -- one for below your meat, and another that goes above it.
The "bread on the bottom" is a bonus that addresses something that may be preventing your ideal client from using your service.
The "bread on the top" is a bonus that you create related to your main offer that your clients use after you deliver it, to enhance the results.
4. Superior Customer Service
Customer support or service is a clear reflection of quality operations; be classy, eloquent and consistently ready to help because high end clients are used to being put first -- they do not like to wait.
I cater to my clients, so that they "feel" special and they know that I have their best interest at heart.
High-end clients expect superior customer service.
5. Lead Generation
Authority based lead flows are from sources where you demonstrate your expertise in a certain area. This could be things like a weekly podcast, blog, teleconference, webinar or even a book.
In my bi-weekly teleconference call, we create content that specifically addresses the needs of our target prospect, which are career women that want to transition from employee to entrepreneur and veteran small businesses that need help getting to the next level.
By giving them this content, you position yourself as an expert that understands their problems and can help them.
The other route is to develop a "trip wire", a low cost product that can introduce a new customer to you and your business. The key is to keep the price low, so there is not a possibility of price objection.
This will build a strong relationship, and result in attaining premium clients.
Remember that high-end buyers are not looking for quick fixes, hacks or tricks. They want quality.
They want you to move them, serve them, and show them they are unique and special.
Make sure that you are being yourself with your clients and allowing your authentic personality to shine.
The days of overly professional etiquette are out of style. People buy from real people, so show your brilliant self and give your client what they want most.
Automation is key once you generate a lead.
Becky A. Davis
Becky Davis, The Chief Bosspreneur, is a success coach trainer who helps heart-centered women entrepreneur's startup, shoot-up and lead up their business while staying authentic and true to their values. She helps entrepreneurs accelerate their growth using her innovative and effective Cracking BOSS Code System. Go to www.beckyadavis.com to learn more.